skAILe programme

    PGP in AI Marketing and
    Brand Management

    Learn to build and grow brands using AI tools, run paid campaigns, create content that sells, and lead marketing teams at India's top consumer brands and startups.
    Format

    Full-time, Offline

    Immersive on-campus experience

    Duration

    16 Months

    12 months campus learning + 4 months industry internship

    Eligibility

    Any Graduate

    For graduates and professionals with 0-5 years of experience

    Campus

    Mumbai

    India's media, advertising and brand capital, proximity to top agencies, D2C startups & global brands

    Programme video preview

    Watch Programme Video

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    The skAILe Edge in AI Marketing & Brand Management

    A data-backed approach to AI-native marketing & brand education

    200+

    Practitioners

    Courses taught by CMOs & brand leaders from

    Unilever
    Google
    Ogilvy
    Nykaa
    100%

    Hands-on Curriculum

    Practical learning with live brand briefs from

    boAt
    CRED
    Zomato
    Mamaearth
    100+

    Recruiters

    Get hired by top employers, including

    Meta
    Amazon
    P&G
    Dentsu
    25+

    AI MarTech Tools

    Learn cutting-edge AI tools, including

    ChatGPT
    MJ
    HubSpot
    GA4
    10+

    Global Immersion

    London, the global brand & creative hub

    WPP
    Ogilvy
    Burberry
    Diageo
    Curriculum

    Learn to Build Cutting-Edge AI Solutions

    4 terms. 4 live brand sprintsEvery term, build skills across consumer and brand strategy, content and performance marketing, and AI-first marketing leadership.
    Term 1Build

    Foundations of Modern Marketing

    Master modern marketing frameworks, consumer psychology and brand positioning.

    Highlights

    01Apply frameworks like 4Ps and STPs (Segmentation, Targeting, and Positioning)
    02Decode consumer behaviour using marketing research methods, data analytics and people psychology
    03Create brand positioning and visual communications strategy for an early stage startup
    Foundations of Modern Marketing
    Courses Covered
    Principles of Marketing & Modern FrameworksConsumer Psychology and BehaviourMarket Research & Insight SynthesisMarket Segmentation and Brand PositioningBusiness & Finance for MarketingApplied AI in Design Thinking
    Term 1 of 4skAILe Curriculum
    Term 2Apply

    Digital Marketing and Content Creation

    Build and scale digital marketing, content and performance systems across channels.

    Highlights

    01Run content strategies on all social media channels - Instagram, YouTube, LinkedIn, Twitter (X)
    02Create brand content across various formats - Reels, Podcasts, Ads, Films, etc.
    03Drive revenue growth by leveraging marketing techniques like A/B testing, cross platform analytics and AI automation
    Digital Marketing and Content Creation
    Courses Covered
    Social Media and Content StrategyGrowth Funnel Analytics & Marketing AutomationFilmmaking & VideographySearch & Generative Engine OptimisationDigital Media Planning & Performance MarketingE-commerce & Distribution Channel Strategy
    Term 2 of 4skAILe Curriculum
    Term 3Build

    Advertising and Brand Management

    Build, position and activate brands through advertising, PR and integrated campaigns.

    Highlights

    01Create a brand handbook (identity, voice, visuals and storytelling) for a luxury D2C brand
    02Develop go to market strategy across online and offline channels for a retail brand
    03Plan a media strategy and launch a pan India advertising campaign for a sports brand
    Advertising and Brand Management
    Courses Covered
    Brand Identity and CommunicationConsumer Research and Data AnalyticsBrand Strategy and ArchitectureGTM Strategy and DistributionAdvertising and PRIntegrated Marketing Communication
    Term 3 of 4skAILe Curriculum
    Term 4Apply

    AI Powered Marketing

    Use AI to transform marketing strategy and execution.

    Highlights

    01Leverage AI tools for content creation
    02Run analytics and reporting using AI-native dashboards and tools
    03Automate marketing workflows across CRM, MarTech and customer experience
    AI Powered Marketing
    Courses Covered
    Generative AI for MarketersMarketing Automation and CRMAI in Customer Experience and MarTechAI Assisted Content Creation and VideographyAI Tools for Digital MarketingMarketing Analytics and Reporting
    Term 4 of 4skAILe Curriculum
    Industry immersion

    IndustryImmersions

    Each term ends with a live industry sprint, where you work with real brands, agencies, and creators, and ship work that goes live.

    • 01

      Steal Like a Strategist

      Build live marketing strategies powered by AI for D2C brands like Zomato, boAt, Zepto, and many more

      ZomatoSwiggyboAtMamaearth
    • 02

      Content Creator's Bible

      Scale your personal channels across Instagram, YouTube & LinkedIn to 10K followers in 90 days, using the same playbook as top creators

      InstagramYouTubeLinkedInX
    • 03

      Local Growth Accelerator

      Consult a real business on growing their revenue by 20% in less than a quarter

      D2C StartupsCloud KitchensLocal Retailers
    • 04

      AI-First Marketing Sprint

      Run live marketing campaigns and build automation agents for brands like Nykaa & CRED and many more

      MyntraRazorpayCREDNykaa
    Tools & Technologies

    Your Toolkit

    ChatGPT
    C
    ChatGPT
    Claude
    PerplexityPerplexity
    Gemini Advanced
    NotebookLM
    MidjourneyMidjourney
    RunwayRunway
    Canva AI
    C
    Canva AI
    Adobe Firefly
    A
    Adobe Firefly
    DALL·E 3
    HubSpot AI
    Salesforce Einstein
    Klaviyo AI
    Mailchimp
    GA4 + Gemini
    Looker Studio
    Semrush AI
    Surfer SEO
    Ahrefs
    Meta Advantage+
    Google PMax
    Triple Whale
    Northbeam
    Brandwatch AI
    SparkToro
    BuzzSumo
    Sprinklr AI
    Zapier AI
    ChatGPTChatGPT
    Claude
    PerplexityPerplexity
    Gemini Advanced
    NotebookLM
    MidjourneyMidjourney
    RunwayRunway
    Canva AICanva AI
    Adobe FireflyAdobe Firefly
    DALL·E 3
    HubSpot AI
    Salesforce Einstein
    Klaviyo AI
    Mailchimp
    GA4 + Gemini
    Looker Studio
    Semrush AI
    Surfer SEO
    Ahrefs
    Meta Advantage+
    Google PMax
    Triple Whale
    Northbeam
    Brandwatch AI
    SparkToro
    BuzzSumo
    Sprinklr AI
    Zapier AI
    Zapier AI
    Sprinklr AI
    BuzzSumo
    SparkToro
    Brandwatch AI
    Northbeam
    Triple Whale
    Google PMax
    Meta Advantage+
    Ahrefs
    Surfer SEO
    Semrush AI
    Looker Studio
    GA4 + Gemini
    Mailchimp
    Klaviyo AI
    Salesforce Einstein
    HubSpot AI
    DALL·E 3
    Adobe FireflyAdobe Firefly
    Canva AICanva AI
    RunwayRunway
    MidjourneyMidjourney
    NotebookLM
    Gemini Advanced
    PerplexityPerplexity
    Claude
    ChatGPT
    C
    ChatGPT
    Zapier AI
    Sprinklr AI
    BuzzSumo
    SparkToro
    Brandwatch AI
    Northbeam
    Triple Whale
    Google PMax
    Meta Advantage+
    Ahrefs
    Surfer SEO
    Semrush AI
    Looker Studio
    GA4 + Gemini
    Mailchimp
    Klaviyo AI
    Salesforce Einstein
    HubSpot AI
    DALL·E 3
    Adobe FireflyAdobe Firefly
    Canva AICanva AI
    RunwayRunway
    MidjourneyMidjourney
    NotebookLM
    Gemini Advanced
    PerplexityPerplexity
    Claude
    ChatGPTChatGPT
    International Exposure

    Global Marketing & Brand Immersion

    One week in London, where global advertising, brand, and AI-led creative work is built.

    Global immersion destination

    London, The Global Creative Capital

    Home to WPP, Ogilvy and the world's top agencies and brand HQs. Direct access to the people shaping global marketing.

    • HQ access: WPP, Ogilvy, Wunderman Thompson, Grey, VML
    • AI-native agencies: AKQA, Hogarth, Landor, Pentagram
    • Brand sessions with Unilever, Burberry, Diageo, HSBC, Sky
    • D&AD and Campaign UK industry mixers
    • Studio walkthroughs across the Shoreditch to Soho corridor
    Industry Experts

    Learn from Marketing & Brand Leaders

    CMOs, brand strategists, creative directors and AI marketing pioneers from India's top brands and global agencies.

    Alok Saraogi

    Alok Saraogi

    Former Country Manager

    Amazon
    Hardeep Singh Brar

    Hardeep Singh Brar

    Former Sr. VP and Head of Marketing

    Kia
    Siddarth Menon

    Siddarth Menon

    Former Chief Marketing Officer

    Epigamia
    Siddarth Padmanabhan

    Siddarth Padmanabhan

    Former Partner Manager

    Meta
    Avantika Tomar

    Avantika Tomar

    Partner

    EY Parthenon
    Poonam Kaul

    Poonam Kaul

    Former Marketing Director

    Apple
    Vineeta Tikekar

    Vineeta Tikekar

    Former Head of Marketing

    Standard Chartered
    Shakti Arora

    Shakti Arora

    Brand & Marketing Design Lead

    CARS24
    Alok Saraogi

    Alok Saraogi

    Former Country Manager

    Amazon
    Hardeep Singh Brar

    Hardeep Singh Brar

    Former Sr. VP and Head of Marketing

    Kia
    Siddarth Menon

    Siddarth Menon

    Former Chief Marketing Officer

    Epigamia
    Siddarth Padmanabhan

    Siddarth Padmanabhan

    Former Partner Manager

    Meta
    Avantika Tomar

    Avantika Tomar

    Partner

    EY Parthenon
    Poonam Kaul

    Poonam Kaul

    Former Marketing Director

    Apple
    Vineeta Tikekar

    Vineeta Tikekar

    Former Head of Marketing

    Standard Chartered
    Shakti Arora

    Shakti Arora

    Brand & Marketing Design Lead

    CARS24
    Career Outcomes

    Where This Takes You

    This programme prepares you for high-impact roles at the intersection of marketing, brand and AI, in India's most exciting brands, agencies, and startups.

    Brand Manager at leading consumer brands
    Performance Marketing Lead at D2C & startups
    Content & Social Strategist at top agencies
    Growth Marketer at high-growth startups
    AI Marketing Lead at digital-first companies
    Marketing Analytics Manager
    Founder of a brand or marketing-led startup
    CMO track at modern, AI-native organisations
    Career outcomes
    Salary Benchmarks

    Roles That'll Be Looking For You

    Brand / Growth Marketing Manager

    ₹12-22 LPA

    Senior Marketing Manager

    ₹22-40 LPA

    AI Marketing Lead

    ₹35-60 LPA

    Director, Brand & Growth

    ₹55-90 LPA

    Head of Marketing

    ₹80 LPA-1.2 CrPA

    Chief Marketing Officer

    ₹1-1.5 CrPA
    Career Prospects

    Potential Recruiters

    Our graduates lead marketing and brand teams at India's top consumer brands, D2C startups, global agencies, and digital-first companies.

    Unilever
    P&G
    Nestlé
    Coca-Cola
    PepsiCo
    Nykaa
    Mamaearth
    boAt
    Lenskart
    CREDCRED
    Zomato
    SwiggySwiggy
    Flipkart
    F
    Flipkart
    Amazon
    A
    Amazon
    MyntraMyntra
    GoogleGoogle
    MetaMeta
    OgilvyOgilvy
    Wunderman ThompsonWunderman Thompson
    Dentsu CreativeDentsu Creative
    Unilever
    P&G
    Nestlé
    Coca-Cola
    PepsiCo
    Nykaa
    Mamaearth
    boAt
    Lenskart
    CREDCRED
    Zomato
    SwiggySwiggy
    FlipkartFlipkart
    AmazonAmazon
    MyntraMyntra
    GoogleGoogle
    MetaMeta
    OgilvyOgilvy
    Wunderman ThompsonWunderman Thompson
    Dentsu CreativeDentsu Creative
    Dentsu CreativeDentsu Creative
    Wunderman ThompsonWunderman Thompson
    OgilvyOgilvy
    MetaMeta
    GoogleGoogle
    MyntraMyntra
    AmazonAmazon
    FlipkartFlipkart
    SwiggySwiggy
    Zomato
    CREDCRED
    Lenskart
    boAt
    Mamaearth
    Nykaa
    PepsiCo
    Coca-Cola
    Nestlé
    P&G
    Unilever
    Dentsu CreativeDentsu Creative
    Wunderman ThompsonWunderman Thompson
    OgilvyOgilvy
    MetaMeta
    GoogleGoogle
    MyntraMyntra
    Amazon
    A
    Amazon
    Flipkart
    F
    Flipkart
    SwiggySwiggy
    Zomato
    CREDCRED
    Lenskart
    boAt
    Mamaearth
    Nykaa
    PepsiCo
    Coca-Cola
    Nestlé
    P&G
    Unilever
    Admissions & Fees

    Admissions & Eligibility

    Selection is designed to ensure class quality and readiness for a build-intensive programme.

    Programme Fee
    ₹15 Lakh
    Fee Timeline
    Amount
    Due Date
    Admission Offer Acceptance
    INR 1,10,000/-
    Within 30 days of offer
    Programme Commencement
    INR 6,95,000/-
    Before start of classes
    Mid-Programme Installment
    INR 6,95,000/-
    After 3 months
    Total
    INR 15,00,000/-

    *18% GST Applicable on the Programme Fee

    EMI Available

    No-cost EMI available up to 12 months via partner NBFCs

    Scholarships

    Merit-based scholarships available for exceptional candidates

    Next Cohort

    June 2027

    contact@skaile.in+91 8448-998488

    Eligibility

    Selection is designed to ensure class quality and readiness for a build-intensive programme.

    Any Graduate

    Bachelors in any field of study

    0-5 Years Experience

    Freshers or professionals with 0-5 years of work experience

    Creative & Curious Mindset

    Curiosity for marketing, brand & AI

    Admission Process

    Step 1

    Submit Application

    Complete the online application with your academic background, work experience and personal statement.

    Step 2

    Profile Screening

    Our admissions panel evaluates your profile based on academic background, professional experience and programme alignment.

    Step 3

    Interview and GD

    Shortlisted candidates will be invited for a personal interview and group discussion with our admissions committee to assess fit and readiness.

    Step 4

    Offer & Onboarding

    Selected candidates receive an offer letter. Confirm your seat with the registration fee and begin pre-programme prep.

    Have Questions? Reach Out

    Our admissions team is here to help you every step of the way.

    contact@skaile.in+91 8448-998488

    Ready to skAILe?

    Applications for the 2027 batch are now open. Take the first step towards an AI-powered career.

    Campus Experience

    World Class AI-First Campus

    Book a Campus Tour ↗

    360° Campus Tour Coming Soon

    Immersive virtual tour of the Mumbai will be available here. Explore every corner of our campus from anywhere.

    skAILe Campus
    Got Questions?

    Frequently Asked Questions

    Everything you need to know about the PGP in AI Marketing and Brand Management programme at SKAILE.